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Retail flagship in Manhattan, New York

Tiffany & Co. flagship shop
The Tiffany flagship in 2006
General information
Type	Retail
Address	727 Fifth Avenue, Manhattan, New York City
Coordinates	40°45′45″N 73°58′26″W  /  twoscore.7626°N 73.9738°West  / 40.7626; -73.9738 Coordinates: forty°45′45″N 73°58′26″W  /  xl.7626°N 73.9738°W  / 40.7626; -73.9738
Completed	1940
Owner	Tiffany & Co.
Technical details
Floor count	10
Design and construction
Architect	Cross & Cross

The Tiffany & Co. flagship store is a ten-story retail building in Midtown Manhattan, New York Metropolis, within the luxury shopping district on Fifth Avenue betwixt 49th and 60th Streets. The building, at 727 Fifth Avenue, has served as Tiffany & Co.'south sixth flagship store since its completion in 1940.^[i] It was designed by New York City architects Cross & Cross in a "conservative modern" style.^[2]

The building contains a facade of granite and limestone. Its five storefront displays, changed well-nigh eight times a twelvemonth, take had diverse designers over their history. A 9-pes (2.7 grand) statue of the mythological figure Atlas is situated on the second story of the building's west facade, facing 5th Avenue. The edifice'south showtime-floor main salesroom, roofing 8,400 sq ft (780 mⁱⁱ) with a ceiling 24 ft tall (7.3 m), has no supporting columns in its superstructure. The upper floors were congenital with public and private showrooms.

Prior to the building's construction, Tiffany & Co. had its flagship at 401 5th Artery, 20 blocks south. The site was leased from First National Metropolis Bank in May 1939 and the store opened on Oct 21, 1940; Tiffany'due south bought the underlying land in 1963. The edifice was notably featured in the 1961 film Breakfast at Tiffany'south. The store, originally seven stories tall, was expanded in 1980 with a 3-story rooftop addition designed by Peter Claman. Tiffany's sold the edifice in 1984 and reacquired information technology 15 years later. The store was renovated during the early 2000s. Every bit part of another renovation, including a replacement rooftop construction, the store temporarily closed in 2020.

Compages [edit]

Entranceway from Fifth Avenue

The original building is a seven-story structure designed by New York City architects Cross & Cross in a "conservative modernistic" mode and completed in 1940.^{[two] [3]} The main contractor for the piece of work was Turner Construction.^{[4] [v] : 438} Architectural historian Paul Goldberger cites it every bit an of import retail building in New York City, and an important instance of the transition from classicism to modernism in architecture.^[2] Upon the building's completion, a critic for Architectural Forum magazine characterized it as a monumental structure with an "orthodox" exterior and a utilitarian interior.^{[5] : 435, 437}

A iii-story addition was congenital in 1980^[2] to designs past Peter Claman.^[6] An ongoing renovation volition supercede it with a similarly-sized new structure.^[2]

The building has 85.v feet (26.1 g) of frontage on Fifth Avenue and 125 feet (38 thousand) on 57th Street.^[7] The flagship contains nigh 114,000 pieces of jewelry, including a $2.475 million date ring.^[1]

Exterior [edit]

The original structure's facade contains a granite base and limestone on its upper section. The vertical bays contain windows that are separated horizontally past marble spandrels betwixt each floor.^[3]

The edifice'southward exterior windows include five storefront displays (ii on 5th Artery and three on 57th Street), which are changed about viii times a twelvemonth and are planned more than a year in advance.^[8] The displays accept been designed by various designers over their history. Gene Moore designed the displays for well-nigh forty years using smaller materials to frame the more than expensive jewelry.^{[ix] [10]} Other window dressers have included Rachel Zoe, who in 2012 designed displays depicting the "Hollywood glamour" of the mid-20th century, as well as Baz Luhrmann and Catherine Martin, who designed Neat Gatsby-themed displays in 2013.^[9]

Atlas statue [edit]

A nine-foot (two.7 chiliad) statue of the mythological figure Atlas is situated on the second story of the building's w facade, facing 5th Avenue. The statue, shouldering a four-human foot-wide clock, was built to stand up atop the entranceway to the visitor's tertiary flagship store in 1853.^[2] Charles Tiffany deputed his friend Henry Frederick Metzler, a carver of ship figureheads, to design the work. The statue has traveled equally the company has relocated its flagship.^[two] The work was repaired in 1990 and 2006.^{[ citation needed ]}

The statue stood as an icon of the brand; the fifth flagship store did not have the name "Tiffany" appear on its facades, with only the statue and clock denoting the store.^[11]

The statue is of a bearded, sparse human, wearing zilch except a crossed leather strap. The figure stands upright, unbent from how it appears to agree the large clock above it. His left foot is placed in front of him, partially off the statue's base. The work is a realistic impression of the human class. Information technology was sculpted from woods of a fir tree, painted to resemble the patina of weathered bronze; the feet are made of solid lead.^[12]

Tiffany & Co. has released products based on the statue's design, and has created replicas for its stores in other locations beyond the country.^[13]

Interior [edit]

The building's first-floor main salesroom has eight,400 sq ft (780 1000²) and is 24 ft tall (7.3 k). It has no supporting columns in its superstructure.^{[2] [9]} The ceiling is instead supported by three 100-ton trusses spanning the 85-foot width of the building, each of which consists of upper and lower girders connected by cross-beams.^[14] The salesroom's most prominent permanent display is the Tiffany Yellow Diamond, a 128.54-carat gem.^[15]

The upper floors were built with public and private showrooms.^{[three] [v] : 439–440} The flagship shop includes a café on its 4th flooring, Bluish Box Cafe, opened in 2017. The café has a breakfast, tiffin, and tea menu, and is busy in Tiffany Blue, the color for which the brand is known.^[sixteen]

Upon the building'southward completion, the floors and pilasters were made of teakwood, while the display cases were decorated in teak, walnut, and marble. There were five drinking glass-enclosed ownership rooms.^[3] The building was one of the first major retail buildings congenital with central ac in New York Metropolis.^{[17] [2] [5] : 440} A heating constitute for the basis floor was placed in the basement, while the upper floors were heated and ventilated through the original double-story penthouse on the roof.^{[five] : 440} The display cases and spaces were illuminated using indirect lighting fixtures.^{[3] [5] : 441 [eighteen]}

History [edit]

Construction [edit]

The flagship store is the sixth for the company, which moved uptown 5 times since its founding in 1837. Immediately prior to the construction of the building at Fifth Avenue and 57th Street, Tiffany & Co. had its flagship at 401 Fifth Avenue, xx blocks southward. In May 1939, the company leased the 57th Street site from First National Metropolis Banking company, which acted as trustee for the William Waldorf Astor estate, the previous owner of the property. Tiffany's then hired Cross and Cross to blueprint a new flagship at that location.^{[19] [xx]} That August, Cross and Cross filed plans for the 57th Street construction with the New York City Department of Buildings. Turner Construction was awarded the general construction contract and had already started demolishing the previous four-story structure on the site.^[21]

The 727 Fifth Avenue store opened on October 21, 1940, without any fanfare; it was visited by 12,000 people in its first day of operation.^[22] Information technology had an estimated cost of $ane million.^[seven] Upon the edifice's completion, the Fifth Avenue Association deemed it the "best new construction erected in the 5th Avenue section during 1940".^[4]

20th century [edit]

In 1961, the store's interior and exterior were filmed for Breakfast at Tiffany'due south, a culturally significant film designated by the Library of Congress.^[two] A 2017 renovation added a cafe within the building, quoted by news sources as finally assuasive for a "breakfast at Tiffany"; the carte also includes a meal with that name.^{[1] [23]}

In 1963, Tiffany's bought the land under its flagship location from Start National City Depository financial institution, every bit well equally the side by side corner property that was occupied by Bonwit Teller. The company paid $1.25 million for the store edifice and $two.viii million for the corner property.^{[24] [25]} The sale had been necessitated because Lord Astor of Hever, the beneficiary of the Astor trust that endemic the lots, had recently moved to the United kingdom. Astor had been forced to sell the lots considering British law at the time forbade its subjects to own whatsoever property outside the United Kingdom.^[25]

Past the tardily 1970s, the Tiffany's flagship had get overcrowded, in part considering the company's overall success had resulted in increased sales. Tiffany & Co. president Walter Hoving contemplated a proposal to move a portion of the store beyond the intersection, but rejected the thought because transporting the merchandise every day would have caused logistical problems. In 1978, Peter Claman was hired to pattern a 13,500-foursquare-foot (one,250 thousandⁱⁱ) expansion, which included constructing 3 stories on the roof.^[half-dozen] The expansion was completed in 1980.^[2] Tiffany's received a $5 million tax credit for completing the expansion, although the visitor's eligibility for the revenue enhancement credit was later investigated because the credit was non supposed to be given to retailers.^[26]

Programmer and time to come U.S. president Donald Trump purchased the building's air rights for $5 million in 1979 while he was developing the neighboring Trump Tower.^{[27] [28]} Trump had considered the Tiffany's flagship to be the metropolis'south best existent-estate property,^[29] and he had wanted to prevent another developer from fierce down the store to build a taller edifice.^[30] Trump later named his daughter Tiffany Trump later on the location; the air rights acquisition was reportedly one of his favorite deals.^{[31] [32]}

Afterward Avon Products acquired Tiffany'south in the early on 1980s, the building was sold in 1984 to a Texas investment syndicate, who paid $66.5 million and leased the space back to Tiffany's. The syndicate resold the building to Daiichi Existent Estate in 1986 for $94.35 million.^[33] Daiichi paid near $959 per square foot ($10,320/m²), which at the fourth dimension was the highest cost per square foot for a commercial belongings in the The states. At the time, the property independent 98,000 square feet (nine,100 k²).^[34] Post-obit the early 1990s recession, the property became unprofitable for Daiichi, which resold the edifice to Tiffany's in 1999 for $94 one thousand thousand.^[33]

In 1998, preservationists requested that the New York City Landmarks Preservation Commission (LPC) consider the Tiffany's flagship for metropolis landmark condition. According to preservationist John Jurayj, the LPC said it would take the designation into consideration, just it did not brand any further comment on the issue. Preservationists sent another request to the LPC in 2001, requesting the Tiffany's shop be considered for landmark status, but they again received no responses over the following several years.^[35]

21st century [edit]

105-ton crane lifting a 66-ton crane to the edifice'due south roof during renovation

Starting in 2001, Yabu Pushelberg redesigned portions of the flagship store, reworking its second and 4th floors, and opening its fifth and 6th into public spaces. The renovation involved moving office spaces to other locations, expanding retail space from 32,500 to xl,500 square feet (3,020 to 3,760 k²). While the renovation was initially scheduled to be completed in 2004,^[36] it was not actually finished until belatedly 2006.^{[37] [38]}

In 2020, Tiffany began a 2-year renovation of 727 Fifth Artery, and moved its store next-door to 6 East 57th Street. The four-story temporary store is chosen The Tiffany Flagship Next Door. It was built for Nike's Niketown store, in that location from 1996 to 2017. Tiffany had also previously used the space for a holiday pop-upwardly. The building is endemic past the Trump Organization, which owns Trump Tower, occupying the residue of the western one-half of the city cake.^[one] The renovation process will involve a redesign of the edifice's interior spaces, and removal of a three-story rooftop addition built in 1980, and supplant it with a new similarly-sized improver designed by OMA.^[ii] The renovation necessitated lifting a crane onto the building'south roof, only the fourth fourth dimension in the urban center's history that had occurred. A 105-ton crane, with assistance from another and eight trucks as counterweights, lifted a 66-ton crane onto the structure.^[39]

In popular culture [edit]

The store has been featured in multiple works of film and literature. These include Truman Capote'south novella Breakfast at Tiffany'due south (1958) and the films Breakfast at Tiffany's (1961) and Sweet Abode Alabama (2002).^[15]

See besides [edit]

• 15 Spousal relationship Square W, the company'southward quaternary flagship store
• Tiffany and Company Building, the company's 5th flagship

References [edit]

1. ^ ^{a b c d} "Tiffany's Makes Unprecedented Movement Next Door to Flagship Store on Fifth Avenue". Untapped Cities. January 14, 2020. Retrieved February 8, 2021. {{cite web}}: CS1 maint: url-condition (link)
2. ^ ^{a b c d e f one thousand h i j g l} Gill, John Freeman (August 21, 2020). "For Tiffany & Co., a Rooftop Add-on Wrapped in Glass". The New York Times. ISSN 0362-4331.
3. ^ ^{a b c d east} Stern, Robert A. M.; Gilmartin, Patrick; Mellins, Thomas (1987). New York 1930: Architecture and Urbanism Between the Two Globe Wars. New York: Rizzoli. p. 321. ISBN978-0-8478-3096-1. OCLC 13860977.
4. ^ ^{a b} "Two Buildings Win Fifth Ave. Awards: Tiffany Edifice and Altered Structure in 57th Street Cited by Association". The New York Times. March xxx, 1941. p. RE1. ISSN 0362-4331. Retrieved February 8, 2021 – via ProQuest. {{cite news}}: CS1 maint: url-status (link)
5. ^ ^{a b c d east f} Hudnut, Joseph (June 1941). "Tiffany & Co., New York City" (PDF). Architectural Forum. Vol. 74. pp. 435–442.
6. ^ ^{a b} Shenker, Israel (November 14, 1978). "Tiffany Adding 3 Stories To Its Fifth Ave. Building". The New York Times. ISSN 0362-4331. Retrieved February viii, 2021. {{cite news}}: CS1 maint: url-status (link)
7. ^ ^{a b} "New Tiffany Domicile to Cost $one,000,000; New Home Planned for Tiffany & Co". The New York Times. August 23, 1939. ISSN 0362-4331.
8. ^ Felder, Rachel (November 29, 2018). "At Tiffany'southward, Information technology'southward All Party, Party, Party". The New York Times. ISSN 0362-4331.
9. ^ ^{a b c} Reysen, Jamie (Dec 17, 2015). "Tiffany's: Fun facts on the Fifth Avenue precious stone". Newsday. p. A59. Retrieved February 8, 2021 – via ProQuest. {{cite news}}: CS1 maint: url-status (link)
10. ^ "Gene Moore". The Economist. December ten, 1998. ISSN 0013-0613. Retrieved February 8, 2021.
11. ^ "New Tiffany Home Open.; a Crowd in the Jewelry Firms 5th Avenue Edifice". The New York Times. September 6, 1905. ISSN 0362-4331. Retrieved February nine, 2021.
12. ^ "Tiffany'southward Atlas Moved; Clock Mounted on Wood Effigy Is Placed on New Habitation". The New York Times. September seven, 1940. ISSN 0362-4331. Retrieved Feb 9, 2021.
13. ^ "Telamones and Atlantes". www.classicist.org . Retrieved February ix, 2021.
14. ^ "100-Ton Truss Is Lifted On New Tiffany Building: 57th street Block Roped on Until Beam Is Placed". New York Herald Tribune. December vii, 1939. p. xviii. Retrieved February 8, 2021 – via ProQuest.
15. ^ ^{a b} DeMarco, Anthony. "Tiffany To Renovate Its New York Flagship Store". Forbes . Retrieved February 9, 2021.
16. ^ "At Blue Box Cafe, Y'all Can Now Practise Breakfast at Tiffany'due south at Tiffany & Co. Flagship Store". Untapped New York. November 13, 2017. Retrieved Feb eight, 2021.
17. ^ Berenholtz, Richard; Willis, Carol (2009). New York Deco. New York: Welcome Books. p. 37. ISBN978-1-59962-078-7. OCLC 422760384.
18. ^ "Lighting Features Store; New Tiffany Shop Conceals the Source of Illumination". The New York Times. Oct 29, 1940. ISSN 0362-4331. Retrieved February 8, 2021. {{cite news}}: CS1 maint: url-condition (link)
19. ^ "Tiffany's Move Arouses Involvement: Prospective Change to 57th Street Will Be Its Sixth Transfer Northward Large Sum Involved Tiffany's Motion Arouses Interest Kept in Potent Hands Next at 550 Broadway". The New York Times. May 28, 1939. ISSN 0362-4331. Retrieved February viii, 2021. {{cite news}}: CS1 maint: url-condition (link)
20. ^ "Tiffany Going to 57th and 5th In $10,000,000 Realty Deal". New York Herald Tribune. May 23, 1939. p. 1. Retrieved February eight, 2021 – via ProQuest.
21. ^ "Real Estate Transactions in the Urban center and Suburban Fields: Tiffany Plans New Building To Cost Million 8-Story Mod Structure To Exist Erected at 57th Street and 5th Avenue". New York Herald Tribune. August 23, 1939. p. 33. Retrieved February 8, 2021 – via ProQuest.
22. ^ "Tiffany in New Abode; 40-yr Client Finds 57th Street Store 'More than Social'". The New York Times. Oct 22, 1940. ISSN 0362-4331. Retrieved February 8, 2021. {{cite news}}: CS1 maint: url-condition (link)
23. ^ Dorman, John Fifty. (November 11, 2017). "Finally, You Can Have Breakfast at Tiffany". The New York Times. ISSN 0362-4331.
24. ^ "Tiffany Purchases Land Its Building Stands On, Plus Adjacent Property". Wall Street Journal. September 4, 1963. p. half-dozen. ISSN 0099-9660. Retrieved February 8, 2021 – via ProQuest.
25. ^ ^{a b} "Tiffany Buying Plot Occupied past Store". The New York Times. September 4, 1963. ISSN 0362-4331. Retrieved Feb 8, 2021. {{cite news}}: CS1 maint: url-condition (link)
26. ^ Dionne, East. J., Jr. (May twenty, 1981). "State to Reconsider a Taxation Credit Given for Expansion at Tiffany'southward: Eligibility Is Debated". The New York Times. ISSN 0362-4331. Retrieved Feb eight, 2021. {{cite news}}: CS1 maint: url-condition (link)
27. ^ Wedemeyer, Dee (March i, 1979). "lx‐Story Tower Sought For Bonwit‐Teller Site". The New York Times. ISSN 0362-4331. Retrieved August 11, 2016.
28. ^ Elstein, Aaron. "Trump's lost Empire: The deal that marked the Donald's turn from New York existent estate". Crain'due south New York Business. Archived from the original on March 28, 2017. Retrieved January 28, 2017.
29. ^ "A Architect Who Trumps His Peers". Chicago Tribune. February ix, 1987. Retrieved November 29, 2017.
30. ^ Rubin, Sy; Mandell, Jonathan (1984). Trump Belfry (1st ed.). Lyle Stuart. p. 23. ISBN978-0-8184-0354-5.
31. ^ Stanley, Alessandra (October one, 2016). "The Other Trump". The New York Times. ISSN 0362-4331.
32. ^ "Where Does Tiffany Trump'south Name Come From? Donald Was Reportedly Inspired Past This Store". Hurry.
33. ^ ^{a b} Bagli, Charles Five. (November 23, 1999). "Tiffany's Owns the Building In one case Once more". The New York Times. ISSN 0362-4331. Retrieved February viii, 2021. {{cite news}}: CS1 maint: url-status (link)
34. ^ "Tiffany Edifice Is Sold For More $94 Million". Wall Street Journal. Nov 28, 1986. p. 1. ISSN 0099-9660. Retrieved February 8, 2021 – via ProQuest.
35. ^ Pogrebin, Robin (November 26, 2008). "An Opaque and Lengthy Route to Landmark Status". The New York Times. ISSN 0362-4331. Retrieved July 6, 2021.
36. ^ Dunlap, David Westward. (March 15, 2001). "Toronto Firm Called to Renovate Tiffany Flagship Shop". The New York Times. ISSN 0362-4331.
37. ^ Covert, James (Nov 30, 2006). "Tiffany Raises Year Outlook on Strong Holiday Start". Wall Street Journal. p. B8. ISSN 0099-9660. Retrieved March 12, 2021 – via ProQuest. {{cite news}}: CS1 maint: url-status (link)
38. ^ Menkes, Suzy (September 12, 2006). "Tiffany, in new packaging". The New York Times. ISSN 0362-4331. Retrieved March 12, 2021. {{cite news}}: CS1 maint: url-status (link)
39. ^ REW (November ix, 2020). "Contractors brand NYC construction history". Real Manor Weekly . Retrieved February 9, 2021.

External links [edit]

• Shop information page, Tiffany & Co. website
• Edifice history, Tiffany & Co. website

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Source: https://en.wikipedia.org/wiki/Tiffany_%26_Co._flagship_store

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